Notes

For me, this book is about motivation. And how that motivation is a crucial aspect in your work. It's about why you, or your company, does what it does. The reason you get out of bed every morning. That 'why' should be the starting point of any work that you do.

If you think about it, it sounds super logical. Having a well articulated motivation can get you very far. What you do and how you do that often does not set you apart from others. It's easy for someone else to copy that. Having an unprecedented amount of motivation can set you apart.

People don't buy what you do, they buy why you do it.